GEO Consultant (m/f/x)

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Two young women with short hair and glasses sit among vintage gaming consoles and CRT televisions playing Tetris. One woman has turquoise hair and is wearing a pink shirt, while the other has blonde hair with dark roots and a yellow sweater.

Mission: Fix the Internet. Shape How AI Understands Brands. Build Machine Relevance.

jack rabbit is The Relevance Company.
We help brands win where relevance is created today:
in culture and inside AI systems.

GEO (Generative Engine Optimization) is our discipline for engineering AI visibility. Correcting misinformation, improving brand presence, and building the information ecosystems that AI models rely on.

This role is not theoretical.
It is operative, hands-on, content-driven, platform-aware work.
If you know how SEO works, how Reddit behaves, why Quora wins certain topics, how schema structures information, you already speak our language.

This is where strategy meets execution.

This is Relevance Engineering for machines.

Your Mission

MISSION 01 — Audit the Machine Reality
Run AI audits across ChatGPT, Gemini, Claude, Perplexity and search-AI blends.
Find inaccuracies, outdated facts, missing associations, weak content ecosystems.

MISSION 02 — Fix and Feed AI Systems
Create structured content, fact frameworks, and information pathways that LLMs can ingest and reproduce.
From long-form narratives to crisp UX microcopy — whatever the machine needs.

MISSION 03 — Build AI-Ready Information Architecture
Design the structures, taxonomies, and content maps that support visibility across the web:
SEO pages, FAQs, guides, citations, summaries, data tables.

MISSION 04 — Influence AI via the Real Internet
Work with platforms that shape LLM training data:
Reddit, Quora, forums, social, YouTube descriptions, reviews, structured data sources.

You understand how these platforms behave: their rules, cultures, signals, and influence patterns.

MISSION 05 — Produce, Publish, Improve
You create the content, publish it, track impact, and iterate.
You don’t just advise — you build.

What You’ll Actually Do

  • Run AI visibility tests and produce actionable reports

  • Map information gaps and hallucinations

  • Rewrite and restructure brand narratives for AI ingestion

  • Create GEO-ready articles, landing pages, FAQs, glossaries, summaries

  • Produce UX-style microcopy that machines understand clearly

  • Work with schema markup, structured data, and category frameworks

  • Analyze Reddit/Quora/communities for missing or misleading narratives

  • Build content ecosystems across the open web

  • Collaborate closely with Whitebox (GEO tech) to implement updates

  • Measure changes in AI answers and optimize continuously

  • Run content experiments to influence retrieval patterns

This is a maker role.
You ship things every week.

Who We Are Looking For

People who know how the internet actually works — not just theoretically.

You might come from SEO, content strategy, UX writing, social, or editorial.
Or you’re a hybrid who knows a bit of everything.

You are a fit if:

  • You understand how Google, Reddit, YouTube, Quora, and forums structure information

  • You can write — clear, structured, relevant, machine-friendly

  • You are comfortable creating content from scratch

  • You know basic SEO mechanics (intent, structure, metadata, internal linking, etc.)

  • You enjoy turning messy information into clean architecture

  • You think fast, fix fast, and publish fast

  • You prefer action over meetings

  • You are curious about how AI retrieves, ranks, and presents content

  • You can spot weak answers, missing facts, and misleading narratives instantly

  • You are comfortable working in iterative loops (audit → fix → test → improve)

Great if you have experience with:

  • keyword logic

  • schema.org

  • UX writing frameworks

  • community platforms (Reddit, Discord, forums)

  • online reputation repair

  • structured content (tables, lists, frameworks, fact sheets)

What We Don’t Do

  • endless alignment calls

  • overly academic AI speculation

  • “please make a 60-page deck about it”

  • presentation theatre

  • internal noise

  • work that doesn’t ship

We are a high-performance, builder-driven team.

What You Get

  • Deep access to Whitebox (our GEO engine)

  • The chance to influence how millions of AI answers are written

  • Ownership over your projects from day one

  • Flexible work (remote, Munich, Hamburg)

  • A team of strategists, engineers, writers, and culture minds

  • Fast cycles, low bureaucracy, real execution

  • Workshops, labs, experimentation

  • Fair, transparent compensation

This is a role where your work is visible — in real AI outputs, within days.

How to Apply

Send us a short message:

  • Who you are

  • What digital ecosystems you understand well (Google, Reddit, etc.)

  • Why the idea of influencing AI answers excites you

  • A link to anything you’ve written, fixed, optimized, or structured

CV optional.
We care more about how you think and what you can build.

Apply Here
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