We make culture marketing: measurable, predictable and actionable.
jackrabbit is an "Operating System for Culture Marketing." We enable brands and agencies to quantify cultural relevance, predict trends, and translate unstructured cultural signals into actionable business strategies using advanced Artificial Intelligence, Machine Learning and Data Analytics.
Culture Marketing:
The Shift from "Demographics" to "Tribes"
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It represents the transition from targeting broad, generic demographics (e.g., "Gen Z") to understanding specific Subcultures and Communities (e.g., "Cozy Gamers," "Gorpcore," "Streetwear Enthusiasts").
It’s about decoding the Codes, Rituals, and Slang of a group to transform a brand from an intrusive "Tourist" into an accepted "Local."
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Media Fragmentation: The "Mass Market" is dead. Attention now exists exclusively in niches.
The Authenticity Imperative: Consumers detect inauthentic advertising immediately. Brands must be part of the culture to avoid being ignored.
Community as a Moat: Brands that understand culture build genuine loyalty, moving beyond simple transactional relationships.
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We transform cultural complexity into actionable data through our proprietary Intelligence Engine. Our methodology bridges the gap between raw signals and strategic execution:
AI-Driven Decoding: We use advanced ML models to de-analyze millions of data points, de-coding the hidden rules, rituals, and languages of any subculture.
Strategic Matching: Our Culture Matching Score (CMS) quantifies the alignment between your Brand DNA and the culture’s core values.
Growth Mapping: Using the Onion Model, we pinpoint precisely where to enter—from the influential Core to the scalable Mainstream.
The Result: We replace guesswork with Algorithmic Evidence, ensuring your brand doesn't just enter a culture but belongs there.
Why "Spray and Pray" is Dead.
Let’s be honest: Nobody wants to see your ad. Especially not when it interrupts the content they actually love.
For decades, marketers have relied on demographics—age, gender, location and interests. But in 2026, behavior is determined by belonging.. When brands try to enter these spaces without understanding the rules, they crash and burn. They act like Tourists—awkwardly guessing the language and misinterpreting rituals.
The "Relevance Gap" is costing you millions.
Marketers waste an average of 26% of their budgets on ineffective channels and misaligned strategies. The result isn't just wasted money; it's lost trust and "cringe" campaigns.
Our Philosophy
Don’t Buy Attention. Earn Belonging.
Culture beats Strategy every day.
But Culture with Strategy creates Magic.
We help you move from being a Tourist to a Local.
The Tourist: Guesses. Disrupts. Is Ignored.
The Local: Belongs. Speaks the Language. Is Welcomed.A "Local" understands the language, respects the rituals, and is accepted by the culture as one of their own. They don't buy their way in; they belong.
The CMO Dilema
Navigating the Cultural Jungle without a Map
In a world where attention is fragmented and trust is the new currency, traditional demographics have become obsolete. Today, brands must navigate a complex landscape of tribes and subcultures where the old rules of engagement no longer apply. Without a data-driven map, every marketing move is a gamble.
To gain a foothold in these communities, every CMO must answer three critical questions that determine the line between a viral success and a costly mistake.
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"Should we even be here?"
Is this culture brand-safe, or does it conflict with our corporate values?
The Fear: A "Cringe Factor" backlash or a "Hello Fellow Kids" moment that damages the brand.
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"Are we winning, or just noisy?"
Is sentiment shifting from "Corporate" to "Cool"? Are we building a legacy or just buying impressions?
The Fear: Wasting budget on vanity metrics (Likes/Views) without achieving real cultural relevance
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"Is it worth the money?"
Is "Cottagecore" a sustainable movement or a micro-trend that dies next week? Is the TAM (total addressable market) large enough?
The Fear: Investing heavily in a dying hype or a niche with zero purchasing power.
The Culture Code
Understand the world your customers live in.
We provide you with the “user manual” for every subculture. We decipher the culture code so that your strategy is based on facts rather than assumptions.
Language & Symbols: Which slang terms and icons signal belonging?
Brand Affinity: Which brands are already revered — and why?
Rituals & Heroes: Who are the true gatekeepers, and which behaviours are considered sacred?
The Science Behind the Magic.
Our 3 Exclusive KPIs.
We replace gut feeling with algorithmic evidence. To make culture measurable, predictable, and actionable, we use three proprietary metrics that guide every strategy we build.
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The "Fit" Metric: Should we even be here?
This is our compatibility index (0-100). It measures the psychological and semantic fit between your Brand’s DNA and a Culture’s.
How it works: We analyze values, language, and emotional fit to ensure you don't force your way into a space where you don't belong.
The Value: It prevents brand damage and wasted budget on cultures where you have no right to play
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The "Presence" Metric: Are we a Tourist or a Local?
A dynamic score that quantifies your brand's authentic standing within a specific tribe.
How it works: We go beyond volume. We analyze contextual fit. Are you mentioned alongside "Insider Codes" (positive) or words like "Cringe" (negative)?
The Value: It moves you from vanity metrics (Likes) to meaningful cultural acceptance, tracking your journey from outsider to insider.
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The "Market" Metric: How big is the potential?
We don't look at culture as a flat list of users. We use "The Onion Model" to visualize the 3D structure of a culture. This is crucial for efficient budget allocation and sustainable growth.
The Core (The Gatekeepers): The purists and inventors of the codes. We target them first to earn Credibility.
The Community (The Participants): The active fans who follow the tastemakers. We engage them to drive Conversion.
The Mainstream (The Observers): The mass market that adopts trends late. We expand here to achieve Scale.
The Strategy: By connecting with the Core first, you earn the right to expand to the Mainstream, significantly reducing your Cost-Per-Engagement.
Frequently Asked Questions
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Traditional marketing often segments people by demographics (age, gender, location). However, consumer behavior today is driven by complex, fragmented cultures and subcultures, not by birth year. Culture Marketing means understanding these cultural codes and participating authentically. While marketers estimate they waste an average of 26% of their budgets on ineffective channels, jack rabbit ensures brands stop acting like "Tourists"—awkwardly guessing the language—and start acting like "Locals" who truly belong.
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No. jack rabbit is not a passive listening tool; it is a Decision Intelligence Platform. While social listening tells you what is being said (the "Observed Reality"), jack rabbit analyses why it is happening and calculates the mathematical "Fit" for your brand. We guide you through a complete strategic lifecycle—from analysis to a finished Go-to-Market playbook.
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This is our core mission. Most brands behave like tourists in subcultures: they misinterpret rituals, use the wrong slang, and often appear "cringe". jack rabbit decodes a culture's DNA—its specific Codes, Rituals, and Values—and provides brands with a "User Manual." This allows you to navigate niche landscapes with the confidence of an insider.
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No. Our technology goes far beyond simply "prompting" an LLM. jack rabbit utilizes a sophisticated architecture of Vector Knowledge Graphs and proprietary data models. We do not rely on hallucinated AI answers; instead, we mathematically match your brand against our Culture Taxonomy—the "Periodic Table of Human Connection." Additionally, we use Computer Vision and NLP to precisely analyze visual and linguistic codes.
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We follow a strict "Human-in-the-Loop" philosophy. Our AI does not invent culture data from scratch; it references an expert-curated taxonomy and ontology. Furthermore, we use RAG (Retrieval-Augmented Generation) technology, ensuring that every strategic recommendation is grounded in real data points and sources rather than being fabricated
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It is the "brain" of our operating system. Traditional tools sort by topics (e.g., "Hiking"). We sort by "Tribes" (e.g., "Ultralight Hiking"). Our database contains detailed profiles of cultures defined by different dimensions, such as Values, Codes, Rituals, and Emotional Profiles,. This allows us to calculate if your brand psychologically fits a culture.
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Yes. We replace gut feeling with algorithmic evidence using three proprietary metrics:
1. CMS (Culture Matching Score): Does your brand psychologically align with the culture's values?
2. CRS (Culture Relevance Score): Are you already accepted as a "Local" or are you still ignored as a "Tourist"?
3. CPI (Culture Potential Index): How large and influential is the culture? Is it worth entering?
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The Onion Model visualizes the structure of a culture in three layers: the hard Core (Gatekeepers & Purists), the Community (Active Participants), and the Mainstream (Observers).
The benefit: We help you target the Core for credibility and the Mainstream for scale. This lowers the Cost-per-Engagement and ensures media budget is allocated efficiently.
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You won't get static PDF reports that sit in a drawer. Jack Rabbit delivers dynamic, actionable strategies. This ranges from specific "Dos & Don'ts" for a culture and the identification of local Tastemakers (rather than just generic influencers) to precise targeting lists for your media agency to reach audiences contextually without cookies.
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No, we are the tool that makes your agency better. We function as the "Strategy Brain" and provide the foundation. We take the guesswork out of the briefing phase and give creatives the correct codes and insights so campaigns feel authentic rather than "cringe." We are the operating system upon which agencies and brands can build excellent work.
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ack Rabbit is designed as an enterprise solution. We strictly comply with GDPR and the EU AI Act. We utilize "Privacy by Design," filtering PII (Personally Identifiable Information) at the ingestion gate and ensuring that your brand data is processed in isolated silos (tenants).
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It is for brands that understand relevance cannot be bought; it must be earned. Whether you are entering a market as a "Tourist" or are an established brand wanting to shift from a "Utility" perception to emotional loyalty.