jack rabbit Makes Brands Relevant — to People and Algorithms.
We connect cultural intelligence with algorithmic logic so your brand shows up where real decisions are made.
Culturally credible. Algorithmically preferred. Clearly positioned.
Brand
Relevance is Evolving
The way we discover information and connect with each other is shifting faster than ever. If you're ready to move beyond current marketing playbooks, you have the chance to be a pioneer.
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Instead of fighting for clicks in a crowded search engine, you can now be the definitive answer. With up to 40% of search traffic shifting as users get direct, helpful answers from LLMs (like ChatGPT and Perplexity) , classic SEO is evolving into GEO (Generative Engine Optimization). By enriching your brand with specific cultural context , you can train the algorithms to confidently recommend you as the ultimate solution.
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Today's consumers are vibrant, fluid, and multidimensional—they define themselves through shared communities, tribes, and cultural aesthetics. This means you no longer have to broadcast to a faceless age bracket; you get to become a welcomed participant in their world. We show you where to play, who the gatekeepers are, and how to speak their language authentically.
The Dual Relevance Engine.
Where Cultural Intelligence meets Algorithmic Optimization.
Modern marketing fails when content is generic. Platforms punish sameness. People ignore irrelevance. That’s why we built a system that engineers relevance from two sides at once: human relevance and algorithmic relevance.
Our Dual Relevance Engine analyzes both Culture and GEO to uncover the deep insights that matter — the motivations, narratives, and signals that shape how people engage and how algorithms decide. From this intelligence, we create content that performs on both fronts: meaningful for humans, and highly legible for machines.
1. Cultural & Algorithmic Analysis
We study subcultures, behaviors, conversations, and real LLM outputs to understand what truly influences people and platforms. No assumptions — only real signals.
2. Insight Generation
These analyses reveal the exact themes, narratives, and value signals your brand should own to become relevant, trusted, and recommendable.
3. Content Creation
We translate these insights into high‑relevance content — content that feels authentic to humans and provides the structured, high‑value data modern algorithms require.
4. Measurable Impact
Human relevance increases engagement, loyalty, and cultural presence. Algorithmic relevance increases visibility, recommendations, and brand mentions inside AI systems. Together, they form a closed loop of continuous growth.
We Look Under The Hood.
Culture Marketing Projects
Unlock cultural clarity with jack rabbit. Our managed services already deliver precise cultural insights and intelligence‑powered execution — ahead of our upcoming self‑service AI platform. Experience how your Brand DNA connects with the right subcultures today.
GEO Services
Gain control over how AI sees your brand. Through our exclusive DACH partnership with Whitebox, we turn generative opacity into strategic visibility—revealing how LLMs represent you and how to influence those narratives. Our GEO services give your brand the clarity, authority, and algorithmic presence to win in an AI‑shaped world.
Algorithmic Optimization
We track how AI systems mention your brand — and optimize your visibility inside ChatGPT, Gemini, Perplexity and other LLMs. Our GEO dashboard shows your Mention Rate in real time, benchmarked against competitors and gives you advise how to become "The Answer".
Rich Cultural Context
We map the cultural landscape around your brand — identifying which communities, scenes, and movements offer the highest relevance potential. Our Culture OS delivers a ranked, actionable culture match report.
Never miss a moment
Stop Guessing. Start Mattering. Whether you are a brand ready to elevate your cultural positioning, or a (network) agency seeking faster, hyper-relevant output, jack rabbit is your growth engine.
Let’s talk about your next Culture Marketing or GEO project.
Culture moves fast