Jack Rabbit is the intelligence engine that bridges human emotion with algorithmic logic.
As traditional search evolves and consumers outgrow demographic boxes, an incredible opportunity opens up for innovative brands. We help you cut through the noise to connect deeply and authentically in this exciting new landscape.
Brand Relevance is Evolving
The way we discover information and connect with each other is shifting faster than ever. If you're ready to move beyond current marketing playbooks, you have the chance to be a pioneer.
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Instead of fighting for clicks in a crowded search engine, you can now be the definitive answer. With up to 40% of search traffic shifting as users get direct, helpful answers from LLMs (like ChatGPT and Perplexity) , classic SEO is evolving into GEO (Generative Engine Optimization). By enriching your brand with specific cultural context , you can train the algorithms to confidently recommend you as the ultimate solution.
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Today's consumers are vibrant, fluid, and multidimensional—they define themselves through shared communities, tribes, and cultural aesthetics. This means you no longer have to broadcast to a faceless age bracket; you get to become a welcomed participant in their world. We show you where to play, who the gatekeepers are, and how to speak their language authentically.
The Dual Relevance Engine.
Connecting Cultural Intelligence with Algorithmic Optimization.
In a fast-paced market, absolute clarity is your greatest superpower. Jack Rabbit breaks down the silos between the Upper Funnel (Brand/Culture) and the Lower Funnel (SEO/Performance). We give you the confidence to unleash your creative content, knowing you have total control over your strategic context.
The Anchor
We lock in your exact Brand DNA before you enter the culture.
The Human Front
We decode complex subcultures to generate hyper-specific playbooks, helping you win authentic cultural credibility with influencers, creators, and communities.
The Algorithmic Front
As this culturally rich content flows onto the internet, it creates the exact high-value data signals that modern LLMs crave.
Regaining Control
LLMs synthesize this rich, decentralized content into a single, perfect recommendation for the end-user —putting your brand front and center.
What We Offer
Culture Marketing Projects
We eliminate the guesswork. Powered by our proprietary AI engine, we seamlessly match your Brand DNA with the right subcultures. From Streetball to Cozy Gaming, we provide the strategy, the tastemakers, and the exact narratives needed to engage tribes with maximum authenticity.
Intelligence-Powered Execution. Our self-service SaaS platform is launching soon, but you don't have to wait to start winning. You can access the power of the Jack Rabbit Operating System today through our exclusive managed services.
Don’t miss the beat! Join the SaaS waitlist or apply to be a beta tester.
GEO Services
Generative Engine Optimization: Delivered through the Whitebox. We optimize your brand for the "New Way of Search". By turning cultural insights into actionable content architectures, we train LLMs to recognize and recommend your brand as the ultimate, relevant solution.
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The Team
Built by Insiders. Scaled by Operators. To build the "Relevance Company," we combine a deep appreciation for the nuances of human culture with the sharp math of algorithmic systems. We are here to help you navigate and conquer this new frontier.
Markus Stautner
Active for over 25 years in the fields of media, marketing, and consulting, currently working as an entrepreneur, investor, coach, advisor, and board member.
Co-founder of the agency group Brain Group, specialising in media planning, communication consulting, content, and influencer marketing, which was acquired by Omnicom, a leading global marketing communications company and S&P 500 constituent. Subsequently served for five years as Managing Director and Chief Operating Officer of OMD in Germany.
Oliver Weiss
Active for over 25 years in the fields of media, marketing, and consulting, currently working as an entrepreneur, investor, coach, advisor, and board member.
Co-founder of the agency group Brain Group, specialising in media planning, communication consulting, content, and influencer marketing, which was acquired by Omnicom, a leading global marketing communications company and S&P 500 constituent. Subsequently served for five years as Managing Director and Chief Operating Officer of OMD in Germany.