The Culture Operating System

Powered by AI. Grounded in Data. Proven by Culture.

In an era of hyper-fragmentation, intuition is no longer enough. The jack rabbit OS is a proprietary intelligence engine designed to turn cultural complexity into mathematical certainty. By leveraging advanced Machine Learning (ML) and Large Language Models (LLM), we analyze millions of cultural signals in real-time to decode the hidden laws of any tribe.

 

01 Briefing & Understanding

The „Truth Serum“

Before we can determine where a brand should go, we must identify what it is truly made of. Phase 1 serves as our "Truth Serum"—an objective audit that moves beyond subjective client perceptions to uncover the authentic brand core. We don't just listen; we de-construct.

By triangulating three distinct perspectives—Owned Media (what the brand says), Strategy (what the client wants), and Earned Media (what the world actually thinks)—we eliminate bias and pinpoint the brand's true reality.

The Result: We extract specific Values, Language, Tone, and Attitude to transform the brand identity into structured data. This DNA profile provides the mathematical foundation required to match your brand with our proprietary Culture Taxonomy in the next phase.

02 IDENTIFICATION

„THE MATCHMAKER“

Phase 2 is where strategic intuition meets algorithmic certainty. Our objective is to scientifically align your brand with the specific cultures that offer the highest return on relevance. By filtering the global cultural landscape through our proprietary taxonomy, we identify the exact tribes where your brand has the natural right to play.

We eliminate guesswork by calculating three core proprietary metrics that define your cultural opportunity:

  • CMS (Culture Matching Score): Measuring the fundamental Fit between your brand DNA and the culture’s values.

  • CRS (Culture Relevance Score): Evaluating your brand’s current Presence and existing perception within the tribe.

  • CPI (Culture Potential Index): Quantifying the commercial Potential and scalability of the movement.

The Result: A data-backed selection of target cultures, ranked by their strategic and economic viability. You no longer target "everyone"; you target the tribes where you are most likely to win.

Discover Cultures, Codes & Signals

03 Exploration

“The Insider Dossier”

Phase 3 is where data transforms into reality. For a brand to act authentically, it must first understand the world it is entering. Our Insider Dossier acts as a strategic roadmap for cultures that may be entirely foreign to a brand manager. We don’t just show you a market; we teach you a new language.

This phase provides a deep-dive analysis into the chosen culture’s DNA, history, and collective psychology. It is designed to bridge the knowledge gap, ensuring that every move your brand makes is informed by the nuance of a "Local" rather than the ignorance of a "Tourist."

The Intelligence Provided:

  • Cultural Context: What is the history and current state of this world?

  • Authority Mapping: Who are the true tastemakers and gatekeepers holding authority?

  • Code Cracking: What are the unwritten rules, rituals, and symbols that define belonging?

The Result: You receive a comprehensive psychological and tactical profile of the culture, providing the necessary fluency to move from observation to authentic engagement.).

Der Mehrwert: Wir berechnen die mathematische Kompatibilität zwischen Ihrer Marken-DNA (Werten & Attitüde) und den ungeschriebenen Gesetzen einer Kultur. Bevor Sie einen Cent investieren, wissen wir, ob Sie zusammenpassen.

 

04 CONSULTING

"THE STRATEGY BRAIN"

To bridge the gap between "knowing" and "doing." The system acts as a Creative Director. Based on data, it generates 2-3 distinct Strategic Concepts. Each concept represents a different way to solve your communication problem, allowing you to choose the approach that best fits your operational reality.

Your Benefit: Bridging the gap between "knowing" and "doing." We develop distinct strategic concepts and creative activations that solve your business challenges. 

05 TRACKING & CULTURE SIGNALS

"THE OPERATING SYSTEM"

To transform Jack Rabbit from a "Project Tool" into a "Daily Habit." Culture is volatile; what is cool today might be cringe tomorrow. It acts as a 24/7 Radar, ensuring the brand monitors its Culture Relevance Score (moving from "Tourist" to "Local") on a local or global level. Crucially, it powers Real-Time Advertising (RTA): giving brands the agility to jump on micro-trends before they peak, ensuring they never miss a moment.

Your Benefit: Culture is volatile. We monitor your Relevance Score (CRS) daily, acting as a 24/7 radar to help you jump on micro-trends before they fade. 

06 The Precision Laser (Media)

Media Data

We optimize your media buy by targeting the specific layers of the Onion Model, ensuring you reach the right people with the right message at the right time.

Jack Rabbit holds the solution with our proprietary "Culture Graph". By packaging our unique Culture Segments as Premium Audience Data for Demand Side Platforms (DSPs), we create a powerful new value loop.

This model allows us to earn a Data Usage Fee, a percentage of the total media spend, every time a brand utilizes our segments for targeting. This strategic evolution transforms Jack Rabbit from a mere software tool into an essential infrastructure layer of the global advertising market.Wir nutzen proprietäre Algorithmen (ML) und Large Language Models, um Millionen von kulturellen Signalen in Echtzeit zu scannen. Das Ergebnis ist kein vager Trend-Report, sondern der Culture Matching Score (CMS).