The Story Behind jack rabbit
“Ladies and gentlemen… welcome to the jack rabbit Slim´s Twist Contest.”
A spotlight. A retro diner.
Pop culture, nostalgia and subculture collapsing into a single, unforgettable moment.
In Pulp Fiction, Jack Rabbit Slim’s is more than a location. It’s a cultural flashpoint — a scene that turned into a symbol. Not because it was engineered to matter, but because it resonated. That idea became our foundation. jack rabbit stands for understanding how relevance actually emerges: how culture forms, how it spreads, and why certain moments break through. But today, relevance is no longer shaped by culture alone. It is created at the intersection of cultures and algorithms. What people see, engage with and choose
is increasingly defined by feeds, recommendation systems and AI.
That is why jack rabbit evolved into
The Relevance Company. Winning the modern consumer across cultures and algorithms.
Because today, it’s not enough to be part of culture. You have to be relevant within the systems that scale it.
The Team
Built by Insiders. Scaled by Operators. To build the "Relevance Company," we combine a deep appreciation for the nuances of human culture with the sharp math of algorithmic systems. We are here to help you navigate and conquer this new frontier.
Markus Stautner
Co-Founder
Entrepreneur, investor, coach, advisor, and board member — Markus Stautner has been shaping the intersections of media, marketing, and consulting for more than 25 years.
As co-founder of the agency group Brain Group, he built a company specialising in media planning, communication consulting, content, and influencer marketing, which was ultimately acquired by Omnicom, one of the world's leading marketing communications companies and an S&P 500 constituent. He subsequently served for five years as Managing Director and Chief Operating Officer of OMD in Germany.
Oliver Weiss
Co-Founder
With a career spanning more than 25 years across media, marketing, and technology, Oliver Weiss operates today as an entrepreneur, advisor, and interim executive leader.
He is co-founder of jack rabbit and founder of Guided Path Advisors. His focus lies in Go-to-Market strategy and revenue growth — with a proven track record of scaling businesses across AdTech, MarTech, and SaaS in APAC, Europe, and the Americas, supporting €100M+ ARR outcomes. Prior to this, he held senior leadership roles at Criteo, Sizmek, Adform, Microsoft Advertising, and DoubleClick.
Sandra Dettweiler
Chair of the Advisory Board
Sandra Dettweiler brings more than 25 years of experience across media, entrepreneurship, and leadership development.
As co-founder of Brain Group, she played a pivotal role in scaling the business and shaping its strategic direction toward a successful acquisition. Today, she channels that entrepreneurial insight into her work as an executive coach, with a clear focus on the human side of business success. She combines her extensive experience as an angel investor with a Master's degree in Positive Psychology and Coaching, specialising in developing resilient leaders and fostering high-performance cultures where teams can truly thrive.
Our Global Culture Network
Jack Rabbit is supported by a worldwide network of 50+ culture experts. They act as our human‑in‑the‑loop layer — validating and refining cultural insights — and serve as consultants for our team and our clients. Their on‑the‑ground expertise ensures our work stays accurate, relevant, and connected to real cultural dynamics.