It All Started with a Rabbit.
“Ladies and gentlemen… welcome to the Jack Rabbit Slim Contest.”
A spotlight. A retro diner frozen in time. Pop culture, nostalgia, subculture and absurdity collapsing into a single, unforgettable moment.
That moment lives in Pulp Fiction and more precisely in Jack Rabbit Slim’s: a fictional cult diner that became a real cultural artefact. Not because it tried to be meaningful, but because it was. Pure entertainment that crossed the invisible line into myth.
This is where our story begins.
For us, Jack Rabbit is not a name it is a cultural code. A shorthand for how culture actually works: references layered on references, scenes becoming symbols, moments turning into movements. Jack Rabbit Slim’s wasn’t just a backdrop; it was a collision point where style, music, attitude and narrative fused into something greater than the sum of its parts.
We chose the name as a homage to that scene, to storytelling, and to those rare cultural flashpoints where entertainment crystallises into identity. Where people don’t just watch, but recognise themselves. Where meaning emerges organically, not strategically.
That is exactly what Jack Rabbit stands for today:
decoding how cultures form, why they resonate, and when they tip from noise into relevance.
Because every movement starts somewhere.
Sometimes, it starts with a rabbit.
Founder’s Note – Why Jack Rabbit
It all started with a simple observation:
Brands are surrounded by culture — and still arrive too late.
After years inside global agency networks, I kept seeing the same pattern. Data was everywhere. Understanding was not. Cultures were treated like audiences, not like living systems with their own rules, language, and internal logic.
Jack Rabbit was built to change that.
Not to predict culture.
But to listen earlier, read deeper, and respect the codes that already exist.
Because culture doesn’t wait to be briefed.
And the brands that matter are the ones that learn to keep up.
Our Team
Markus Stautner
Founder
Gino lives for the ascent. A self-described "Mountain Goat" with deep Austrian-Italian roots, he spends as much time carving fresh lines on skis as he does carving out digital product visions. He understands that to see the full picture, you need altitude.
As a true "Genießer" and food lover, Gino knows that whether it’s a perfect dish or a marketing campaign, the magic lies in the quality of the ingredients. Formerly a Managing Director at OMD and OMD Create, he is the visionary who scouts the terrain ahead. He takes the chaos of raw cultural data and filters it through a lens of taste and creativity to find the clear path forward for your brand.
The Superpower: Scouting the cultural landscape before the competition even packs their bags.
The Vibe: High-altitude clarity with a taste for the finer details.