Culture Marketing Consultant (m/f/x)

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A person dressed as a Stormtrooper from Star Wars holding a futuristic weapon at an outdoor event with people in casual clothing in the background.

Mission: Be the human bridge between culture signals, real-world cultures, and brand needs.

jack rabbit is The Relevance Company.
We help brands win where relevance is created today:
in culture and inside AI systems.

As our Strategic Culture Consultant, you are the strategic human-in-the-loop: the person who connects what we detect (signals) with what’s actually happening (real cultures), and translates that into what brands need to do next.

You don’t just “research culture.”
You validate it, activate it, and make it usable—for both our system and our clients.

Your Core Role: The Bridge

You sit at the intersection of three worlds:

  1. Culture Signals (Culture OS / insights)
    You pressure-test what we’re seeing, correct it, sharpen it, and make it real.

  2. Real-life Cultures (communities / tastemakers / scenes)
    You build access and relationships—so we can reach cultures others can’t.

  3. Brands (client needs / strategy / execution)
    You understand the business problem, then translate it into cultural moves that are credible inside the culture.

Your Mission

MISSION 01 — Sharpen Culture Signals (Human-in-the-loop)

Pressure-test, validate, and refine the cultural signals surfaced by our Culture OS.
Add nuance, context, and field intelligence that AI alone cannot see.

MISSION 02 — Build Real Access to Culture

Develop and maintain relationships with communities, tastemakers, collectives, and scene shapers.
Open doors and touchpoints others can’t reach.

MISSION 03 — Translate Culture into Brand Strategy

Turn raw cultural reality into credible, actionable strategic moves for brands.

MISSION 04 — Guide Clients Through Cultural Complexity

Act as a partner who aligns client ambition with cultural truth — clearly, confidently, without theatre.

MISSION 05 — Protect Cultural Integrity

Ensure brands enter cultures with credibility, respect, and relevance — never extraction, never cosplay.

What You’ll Actually Do

  • Validate cultural signals, trends, and hypotheses from our Culture OS

  • Add context: values, codes, rituals, aesthetics, taboos, language, dynamics

  • Conduct fieldwork online and IRL to confirm what’s real vs. noise

  • Map scenes, communities, touchpoints, and key cultural moments

  • Identify:

    • gatekeepers, bridge-builders, amplifiers, legitimizers

    • community hubs, platforms, venues

    • relevant events, rituals, formats

  • Build and manage relationships with cultural actors

  • Translate cultural insights into brand opportunities and participation models

  • Recommend collaborators, narratives, activations, and product angles

  • Lead client conversations with clarity and strategic grounding

  • Work closely with Strategy, GEO, and Content teams to make work land

  • Ensure brands show up with relevance, not just presence

Who We Are Looking For

  • You move fluently between street-level culture and boardroom-level clarity

  • You’re strong at relationship-building without being performative

  • You can explain why something matters — not just that it's “trending”

  • You have good taste, sharp intuition, and high cultural sensitivity

  • You protect cultural integrity while navigating brand realities

  • You're a connector: signals ↔ culture ↔ brand

  • You bring structure, judgment, and owned thinking to your work

  • You operate with curiosity, precision, and intention

What We Don’t Do

  • performative cool

  • superficial trend lists

  • culture-as-decoration

  • long internal politics

  • slides for the sake of slides

  • corporate theatre

  • slow, bureaucratic decision cycles

We work focused, fast, precise, and impact-oriented.

What You Get

  • Real ownership from day one

  • Access to Culture OS, GEO, and our Whitebox tech stack

  • Projects with brands who want to move, not maintain

  • Flexible work (remote, Munich, Hamburg)

  • A team of strategists, researchers, AI specialists, and culture people

  • Fieldwork, cultural immersions, learning sprints

  • Fair, transparent compensation

  • Space to build, test, and ship meaningful work

How to Apply

Send us a short message:

  • Who you are

  • What cultural spaces or scenes you’re connected to

  • What excites you about Relevance Engineering

  • What you’d like to build or change

CV optional.
Links, projects, cultural obsessions, and work samples are welcome.

Apply Here
Apply Here